Semester C courses will be available in semester A and semester B. Les informations transmises n'ont pas permis de vous authentifier. Phone: +46 (0)18 471 1976 . 3B ON SITE, Cases in International Marketing Gr. 13, n°2, 281-290- Berthon P., Pitt L., Parent M., Berthon J.-P. (2009), “Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand”, California Management Review, vol. STOYANOV D. (2012). EM Strasbourg Business School and the Services-Mail-Parcels Division of the La Poste Group signed a partnership agreement on Tuesday, 24th June 2014. Therefore, the system to allocate them to students works on a first come, first served basis. 2 - ONLINE, Theatre & Body Language: Tools of Management gr.1 ONSITE, Theatre & Body Language: Tools of Management gr.2 ONSITE, Introduction to Entrepreneurship and Sustainibility challenges GR.1A - ONLINE, Introduction to Entrepreneurship and Sustainibility challenges GR.1B - ON SITE, Organizational Psychology GR. Research works by EM Strasbourg : Case study: S.T. ECCH 512-051-1 Case Study : Club Med: is the Phoenix rising from the Ashes? Strasbourg University GENERAL INFORMATION Courses http://intranet.em-strasbourg.eu/cgi/visi/guide_cours1v.asp?langue=2 English Courses http://intranet.em- 1A - ON SITE, Business Models New Paradigms Gr. 52, n°1, 45-66- Wetlaufer, Suzy (2001), “The perfect paradox of star brands: An interview with Arnault of LVMH”, Harvard Business Review, 79 (9), 116-123-My week as a Room-Service Waiter at the Ritz, by Paul Hemp; HBR reprint R0206B-Jiang, L., Cova, V., (2012), “Love for Luxury, Preference for Counterfeits - A Qualitative Study in Counterfeit Luxury Consumption in China”, International Journal of Marketing Studies, vol. Connexion Intranet. 1B ON SITE, Introduction to European Economic Policy Gr. We will request undergraduate students to upload the respective proof during course registration. 1â19. 67085 STRASBOURG Cedex. 4 / FNEGE rang 3 / HCERES] 527-532. EM Strasbourg Business Club aims to support the development of training and research in management, but also to provide financial support to EM Strasbourg Business School in order to establish, develop and ensure the success of its management training. Commerce de gros, commerce inter-entreprises. doi: 10.1002/bse.2441", (with R. Hahn, A. Lehr, M. Büttgen, S. Benoit), Business Strategy and the Environment, Vol. , ECCH 511-060-1 Case study: Havana Club: Cuban Ron Guerilla : Forthcoming. Since brands are intangible assets, creating and nurturing a strong brand is a challenge, particularly in luxury goods and on inter-national markets, where brand identity and image can have a dramatic impact on purchasing deci-sions. You can also make a search with the box located on the right hand side. Cases in International Marketing Gr. Accréditation AACSB Image and identity2 / Marketing research and brand assessment and conjoint analysis 3 / Brand equity Session 3 -How to define luxury?1 / A socio-historical perspective of the world of luxury goods2 / What luxury is and what it is not3/ Key figures about the marketSession 4 - The DNA of luxury brands1 / A general principle: Incomparability2 / What makes a luxury brand specific3 / The paradoxical mixSession 5 - Luxury does not come in one size1 / Luxury customer behavior: conspicuous consumption and the self2 / A luxury brands and customers typology 3/ The value of luxury brandsSession 6 - The business model of luxury products and services1 / The business model concept 2 / Business modeling in the luxury industry3/ Key players in the categorySession 7 - Brand territory and extensions1 / The brand territory matrix2 / Stretching the brand in the luxury business3 / Brand portfolios4/ Time boundaries: Is the PLC relevant for luxury brands?Session 8 - How to create a luxury brandSession 9 - Luxury challenges to come1/ Masstige and Premium champions2/ COO, ethics and counterfeiting Session 10 - Présentations teamwork, There is no need for any specific pre-requisite courses, although previous attendance to one or more classical marketing courses (such as Consumer Behaviour, Marketing Research, Fundamentals of Marketing) might be helpful, Reference textbook:Kapferer, J.-N., Bastien, V. (2012), The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 2nd edition, Kogan Page Other books, by order of relevance with respect to the course‐ Som, A., Blanckaert, C. (2015), The Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management ‐ S. Reinecke, B. Berghaus and G. Müller-Stewens (2014),The Management of Luxury, Kogan Page, London‐ Wiedmann and Hennigs (2013), Luxury Marketing: A Challenge for Theory and Practice, Spring-er Science and Business Media Editions, - Haire M. (1950), “Projective Techniques in Marketing Research”, Journal of Marketing, vol. Contribution of the course to the educational objectives of the program, Indiviudual projects (online assignments, video,), arriving late, leaving early, or exiting the classroom at inopportune moments during class, ostentatiously eating or drinking in class, using smartphones or laptops for non-class-related purposes, discussing topics unrelated to the course. 2 ONSITE, Financial Performance Analysis Gr. Tél : +33 (0)3 68 85 80 00. EM Strasbourg Business School is internationally renowned for its Grande Ecole Review of Integrative Business & Economics, Vol. 5 ONLINE, Introduction to Investment and Financial Markets ONSITE, Introduction to European Economic Policy Gr. 2 ONSITE, Basics in Supply Chain Management Gr. It is the only French Business School to operate under the umbrella of a traditional University: the University of Strasbourg. Intranet EM Strasbourg. Intranet.em-strasbourg.eu Servers Analytics. 4 ONLINE, Basics in Supply Chain Management Gr. 4, issue 6, pp. 3A ON SITE, Cases in International Marketing Gr. 5A ON SITE, Fundamentals of corporate finance - Intensive course ONSITE, Intercultural management - Intensive course, Introduction to Investment and Financial Markets, Retail marketing & logistic (semB) gr.1 ONSITE, Retail marketing & logistic (semB) G2 ONLINE, Introduction to European Economic Policy Gr. PLOTKINA D., MUNZEL A. Liens; EM Strasbourg: Ernest: Ecole de Management Strasbourg. This course explores the specificities of marketing in the luxury sector. 61 avenue de la Forêt Noire. Mot de passe oublié. E-mail: info@fek.uu.se. 1-9-Effects of counterfeits on the image of luxury brands, Hieke, Journal Brand Management, 2010, Case study: S.T. : 03 68 85 80 00 > Plan d'accès LEARNING GOAL 1 : Students will master state-of-the-art knowledge and tools in management fields in general, as well as in areas specific to the specialized field of management. Research works by EM Strasbourg : Stoyanov, D. (2015). The course will essentially deal with three main questions. Country:France City:Illkirch-Graffenstaden Org:Centre Reseau et Communication, Universite Louis P Isp:Universite de Strasbourg Continent Code:EU. Liens; EM Strasbourg: Ernest: Ecole de Management Strasbourg. - Demonstrate an understanding of the dynamics and international dimension of the luxury goods and services sector- Demonstrate their ability in the management of the complex interrelationships between all business functions within the luxury goods or services enterprise- Analyze the vital role brands play in the luxury environment and use a methodology for analyzing brand identity, image, and value for customers- Appraise , discuss and critically evaluate functional business theories, principles, and practices as they relate to the luxury sector, Session 1 - What makes strong brands?1 / The origins of branding2/ The triple brand contractSession 2 - The brand audit 1 / What is in a brand? 2A ON SITE, Cases in International Marketing Gr. Negotiations: Bridging the Cultural Gap ONLINE, Strategy and Management in Wine Business ONSITE, International Wine Business Sales and Negotiation ONSITE, Entrepreneurship and Small Business in wine business, Financial and Accounting in Wine Business ONLINE, Contemporary issues in wine tourism ONLINE, Claude CHAILAN - Raficka HELLAL-GUENDOUZI. 67085 STRASBOURG Cedex. 2B ON SITE, Introduction to European Economic Policy Gr. "'I like it, but I don't use it': Impact of carsharing business models on usage intentions in the sharing economy. 17 December 2020: Enrolment for the Master of Intellectual Property Law and Management (MIPLM), academic year 2020-2021, exceptionnally 100% online , ECCH 511-060-1Case study: Havana Club: Cuban Ron Guerilla : Forthcoming. 5B ONLINE, International Labour and Employment Relations ONLINE, Management des talents dans les organisations, Comportement organisationnel et processus RH, Développer l'expression orale et écrite I (A2) Groupe 1, Développer l'expression orale et écrite II (A2) Groupe 1, Approfondir l'expression orale et écrite I (B1.1) Groupe 1, Approfondir l'expression orale et écrite I (B1.2) Groupe 2, Approfondir l'expression orale et écrite I (B1) Groupe ONLINE, Approfondir l'expression orale et écrite II Groupe 1, Approfondir l'expression orale et écrite II (B1) Groupe 2 ONLINE, Perfectionner l'expression orale et écrite I (B2), Perfectionner l'expression orale et écrite II (B2), Français des Affaires I (B1/B2) Groupe ONLINE, Apprentissage en semi-autonomie sur objectifs et projets I (B1/B2/C1), Apprentissage en semi-autonomie sur objectifs et projets I (A0/A1/A2) Groupe ONLINE, Apprentissage en semi-autonomie sur objectifs et projets II (B1/B2/C1), Apprentissage en semi-autonomie sur objectifs et projets II (A0/A1/A2), Apprentissage en semi-autonomie sur objectifs et projets II (A0/A1/A2) ONLINE, Basic user: French for Beginners I (A1) Groupe 1, Basic user: French for Beginners II (A1) Groupe 1, Initiation à la langue Française II (A0) groupe 1, Initiation à la langue Française II (A1), Initiation à la langue Française II (A2), New Directions in Wine Business, Wine Tourism ONLINE, International Marketing: Catching the Growth Wave in Emerging Countries, IS and business models for digital businesses ONSITE, Internat. 4 ONLINE, Financial Performance Analysis Gr. 3B ONLINE, Introduction to European Economic Policy Gr. Vous ne possédez pas de compte ENT ? ECCH 512-051-1 Case Study : Club Med: is the Phoenix rising from the Ashes? EM Strasbourg Business School distinguishes itself by being the only business school in France that is part of an academic centre of excellence, the University of Strasbourg. Assessment 5 B ON LINE, Introduction to European Economic Policy ONLINE, International and European Business Law ON SITE, International and European Business Law ON LINE, French Culture and Society (sem B) ONLINE, Fundamental in Human Resource Management ONLINE, Les concepts théoriques clés en marketing, Internat. Vous possédez un compte ENT ? 1B ON SITE, Digitalization and the challenges of product management gr.2 - ONLINE, Organizational Psychology GR. 4 ONLINE, Digitalization and the challenges of product management gr.1A - ON SITE, Digitalization and the challenges of product management gr.1B - ON SITE, Financial Performance Analysis Gr. (2010) “Taste Preference for Brand Name versus Store Brand Sodas”, North American Journal of Psychology, vol. during your stay at EM Strasbourg Business School. It then delivers a set of tools used by brand managers for effective luxury brand management. Every year, EM Strasbourg Business School hosts around 500 exchange students within the framework of our cooperation agreements with over 230 partner universities worldwide. Our identity is defined by a forward-looking and innovative vision of the socio-economic world and its environment. 2 ONSITE, Principles in International Team Management Gr. 2A ON SITE, Introduction to European Economic Policy Gr. Login Mot de passe Mot de passe oublié ? If you want to view courses by semester, you can sort them by letter A, B or C in the column Semester. EM Strasbourg Business School Throughout their entire EM Strasbourg experience, students are provided with the capacity to continuously evolve in complex and varied settings, particularly through the implementation of the three core values of diversity, sustainable development and ethics. 3 ONLINE, Business Models New Paradigms Gr. ; Students will identify a business organizationâs operational and managerial challenges in a complex and evolving environment. 1A ON SITE, Introduction to European Economic Policy Gr. may lead to expulsion from the class/course. Graduate students can take any courses. The course combines the most recent brand management knowledge with practical application, and develops a framework for understanding the essential ingredients of effective marketing of luxury brands. EM Strasbourg Business School 61 avenue de la Forêt-Noire F-67085 Strasbourg Cedex, FRANCE 1B - ON SITE, Business Models New Paradigms Gr. Dupont, Back to Brand? Please note, undergraduate students may take graduate courses only if they can officially prove that they are required to take graduate courses.
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